MARKETING IN DESIGN
Marketing uses design to communicate a message and create a specific impression on a target audience. By understanding how powerful this tool is marketing designers can create campaigns that are more effective and engaging to achieve goals.
Digital Media
Creating visual content for marketing channels.
Merging aesthetics with strategic thinking to captivate and marketing goals. In order to achieve this you must be able to understand the components:
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Knowing your target audience
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Building brand awareness
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Influencing user decisions
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Crafting compelling visuals
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Optimizing for digital platforms
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Using analytics
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Using data to improve digital media boost
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See work examples.
Product Design
Creating product visual differentiation.
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Presentation is a brands most important role.
For product marketing collaborates by defining the product's core value proposition and how it will differentiate from it's competitors.
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See work examples.
Company Recruiting box
This was a two part project. Utilized company wide. CEO requested box design to demonstrate luxury, professionalism, and company core value when presented to potential recruits.
Hardcover Company Recruiting Digital Video Book
Second part of this project included a simple design that would lead up to the video booklet inside the box. Marketing message inside for potential recruits.
More Box Designs
Different concepts for different niches.


Print design continues to be a vital component of a comprehensive marketing strategy. While digital marketing has undoubtedly grown in prominence, print offers unique advantages that complement online efforts.
The advantages of having printed marketing are:
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Physical connection - audience being able to touch printed material
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Longevity - materials to be kept and referred
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Premium perception in printing material
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Offer sense of realiabilty
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Trackable codes to link to digital campaign
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Reach traditional generations and audience who don't have access to online platforms.
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Overall print design offers a unique opportunity to connect with audiences on a deeper level, build trust, and complement digital marketing efforts
See work examples.
Postcards
Theme holiday postcard designs and QR codes to obtain engagement.






Sleeve Sponsor
Simple sleeve design to match what the client was giving out to the audience for the event.

MENU
This design was intended to represent all the sponsors who participated in a particular annual company event.


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Large Scale Advertisement
Large-scale campaigns can expose a brand to a vast audience, increasing its visibility and recall.
Bilboards
This group wanted to differentiate themselves by using different themes through the year and time that their team billboards would be up. They requested animated designs to stand apart from their competitors but still included a two to have the neighborhood recognize them by their faces.
Banner
Creating visual content for marketing channels.
